Brand Introduction

FACE WASH BEAR, also known as "洗脸熊·洗脸吧" in Chinese, is rooted in the contemporary consumer mindset of both men and women, embracing individuality and fashion. Our brand innovatively advocates for a minimalist skincare philosophy, ushering in a new retail service model in the beauty industry. We are committed to creating a beauty experience where everyone can confidently indulge, transforming skincare into a relaxed, simple, and efficient journey.

• * Introducing a novel skincare brand suitable for both men and women.
• * We are not a beauty salon; we are FACE WASH BEAR, focusing solely on skin cleansing.
• * Rather than competing with beauty salons, we cater to the 80% of people forgotten by traditional beauty establishments.
• * Pioneering a new segment in the beauty market – embracing minimalist skincare principles.
• * Targeting the emerging consumer base of the 80s, 90s, and 2000s.
• * Offering affordable, fast, convenient, and high-quality skincare solutions.